Hello

I'm Poon, a multi-disciplinary designer. Today, I’m obsessed with form, function, and soul. I value the creative process and outcomes from tech—making with 💙 through research, insights, strategy, systems, design and creative ideas.

Design Director / Chief Opportunity Officer at Aleph.

Associate Lecturer at Republic Polytechnic, Singapore.

Occasional design instructor at General Assembly.

I've enjoyed crafting digital experiences for worldwide brands such as: 

AAMI

AIA

Australia Post

Bangkok Bank

Bunnings

BMW

Centara

Circles

Commonwealth Bank

DBS Bank

eWise

Enterprise SG

Honda

IMDA

MasterCard

Mindef

Myer

National Australia Bank

NTUC

OCBC Bank

Singtel

Standard Chartered Bank

UOB

Singapore Airlines

Rolls Royce

The 1

Siam Commercial Bank

VP Bank

Black background with white text 'Repeat. Golden Instances.' Pink Fibonacci spiral, two ducks, and a diamond icon at the bottom.
Text reading "When in doubt, CRAFT." on a white background.
Text "Map Patterns. Design the New." on black background with geometric pink lines forming a pattern.
"DETAILS make the design" in bold black text on a white background.
Black background with white outlined "CMD" and "WIN" keys separated by a plus sign. Below are wavy red lines and text reading "Sound & Keystrokes by design."
"Make with HEART." text in bold black letters on a white background.

Form. Function. Soul.

Inclusive

Design is meant for everyone, and betterment. Everyone can apply design to their life—Child, mother or designer.

Joyful

Remember why we started the journey. It was to make a living from craft and fun.

Beautiful

Totally rounded and magical. All the way from aesthetics, to end-experiences.

Special

Not a replica of something that works. Apply your soul and make something outside status quo.

Pride

You’re as good as what you put into the world, next. Dare, and be responsible for the things and impact you create.

A picture of collaboration with Design Singapore.
A picture of collaboration with design thinking students at Republic Polytechnic, Singapore.
A colloboration and talk at General Assembly, Singapore about inclusive design.

Make with heart.

The mindset of optimistic possibilities—teacher, artist, strategist, and engineer.

  • Apply the power of childlike curiousity to craft. Manifest early, and move with agility.

  • Design for longevity, scale and impact for the bigger picture. From purpose, to a profitable human-kind.

  • The power of collective energy towards the state of flow. Develop relationships and drive collaboration.

Silhouettes of three people against a white background with the text 'Creative Monthly' above.
Graphic with words "CRAFT PEOPLE CULTURE" repeated against a black background, featuring illustrations of a brain with lightning, smartphones, and a person drawing, with labels for roles like Strategist, Designer, Engineer, PMO, and Researcher.
Colorful letters "TgtR" in a playful, artistic font on a light background